In this article, I will try to talk about the most important SEO criteria and Google ranking factors, namely how to optimize your website to rise in search engines. Before moving on to the SEO criteria, it is useful to explain some terms and processes in order not to be confused.
What are Google SEO Criteria?
Search engines, especially Google, look at many signals without deciding which website will be listed in which order in search results. Although the factors we call these SEO criteria to vary according to the search engine, like all SEO experts, other search engines take into account the Google SEO rules and work in that direction.
If we take Google, for example, it looks at more than 200 factors when it comes to ranking in a search query. Most of these have been found by trial and error methods by top SEO experts. Because Google only reveals certain criteria and keeps most of its algorithm secret.
Search Engine Ranking Criteria
What are search engine ranking criteria? A user enters any web search engine and performs a search. The search engine takes this query and lists the most relevant results for the query in front of the user from the sites registered in its database. The sites were chosen while listing and the rules used to decide which of these sites will be listed in which order are called search engine ranking criteria.
So SEO criteria and Search Engine Ranking Criteria are not the same things.
So why is it important to know the different search engines or Google’s search results, namely SERP ranking criteria? The answer is simple. It helps your website to rank high in Google’s organic results and to receive more traffic in parallel.
The Most Important Google Ranking Criteria
As I tried to explain above, although Google has 200+ ranking criteria, it is the most important 10 ranking criteria that concern us for now. Fortunately, we finally came to our main topic 🙂
- Technical SEO (Technical SEO Optimization)
- Site Security (HTTPS)
- Domain Name Authority
- Mobile Compatibility
- Site Speed (Mobile and desktop)
- Quality of Content (Content is King)
- On-Page SEO Ranking Criteria
- User experience
- Brand Reputation
- Links to Your Site (Backlink)
Site Speed (Mobile and Desktop)
Page speed is a Google ranking factor that has been known for a long time and is constantly highlighted by Google. Google has actually obsessed over making the internet faster. It has no tolerance for slowness. Because slow sites actually slow down Google. (Let’s say he’s actually thinking about himself, not the user.)
There is also the following thing: It is a known fact that slow websites lose visitors. In many studies, visitors do not browse and leave slow websites. Do your site speed test for mobile and desktop separately Try to get a score above 80. You can use the Google PageSpeed Insights tool for speed testing.
By the way, I wonder what is my site?
Anyway, if we see the green color, then it’s okay. Since my site is the not amp version, the mobile speed test result was 90.
SEO Criteria and Google Ranking Criteria Summary
It’s been a pretty long article on SEO criteria and Google ranking factors, but believe me, there are thousands of more words to write about. If you have read this far, thank you first and then congratulate 🙂
If you are new to SEO and digital marketing, the first thing you need to understand is search engines and how they work and with what SEO criteria they run their business. Empathize and put yourself in search engines’ shoes and think about why I should put out which page should I be first.
An important misconception here is that, unfortunately, this job does not happen when you think like a Turk. Because whether we like it or not, there is a reality in our genes that we do not like these rules. However, we do not have a system that works by putting people in the middle or friends. You are dealing with artificial intelligence that constantly learns, and that’s why you have to obey its rules and act like that.
On the other hand, your job as an SEO professional should be to keep track of changes and comply with the new SEO criteria and Google ranking factors.
Regardless, the basic SEO criteria I mentioned above are the most important and if you apply them as much as you can, your site will start to rank high.
Do you think there is an important SEO ranking factor missing from the list? You can report by comment.