Search engine optimization (SEO) has been talked about and talked about for many years because it is one of the main topics of marketing and business. Most of you know the basic principles of SEO, but many changes have taken place over the years. If you think that you will optimize your page by choosing a few keywords correctly, you are wrong. This issue was left 10 years ago. SEO in general is a topic that marketers should constantly read and learn about.
What is SEO?
SEO means Search Engine Optimization. SEO is a technique designed to rank your website at the top of search engine pages so that people can find your product or service more quickly through search engines such as Google, Yahoo, Bing. As search engine companies are constantly changing their search algorithms, these techniques are also changing over time.
How does SEO work?
SEO works by optimizing the pages of sites, doing keyword research, and providing internal links to the site. You will see the fruits of your SEO work after your site is indexed by search engines.
There are hundreds of ways to optimize your site pages. Search engines look at elements such as labels, keywords, internal link structure, and backlinks, as well as site structure, design, visitor behavior, and other off-site factors to determine your site’s ranking in search results.
What’s organic search?
An organic search is when a person clicks on free results when searching for any information in a search engine. In the past, they wrote countless keywords for SEO so that searchers could find them quickly. Now, this step can hurt you. Because search engines will see that you have filled your site with keywords, they will accept that your main goal is not to respond to the search engine’s query, but to rank in the top places.
Today, you should use keywords in the content you share so that it is not considered unnatural. It all depends on the length of your keyword and the text you type. But no matter what, try to write naturally.
What’s an SEO strategy?
An SEO strategy is an extensive marketing plan that you develop to bring more visitors to your site through search engines.
In-site strategies – use purposefully entered keywords
Off-site strategies – visitors are brought in through links from other websites
Before creating a new site page or blog post, you are probably thinking about how to include keywords in your post. This is a good idea, but it is wrong to think that SEO is just that. When creating any content, the key is to think about your audience, not how many keywords you enter.
If you want your site to rank high in search engines for a long time, build your SEO marketing strategy around the topics you share, not on keywords. Once you understand your target audience and their interests, the visitors you need to your site will come.
What’s organic traffic?
Organic traffic is the free flow of visitors from search engines such as Google and Bing. Paid search marketing will not increase your organic traffic. You can optimize your site by using inbound marketing software to attract more visitors. One of the biggest changes in the last decade has been the impact of user behavior on search engine results.
A few years ago, it didn’t matter if your site was found on social media. Today, SEO is influenced by tweets, retweets, having a Google+ account, and other social signals. Social search is also based on the content and the people you connect with (Facebook friends, Twitter followers, etc.). Sometimes social search also prioritizes content shared by an influencer. Social media search engines think that the content that your network considers important and shared may be interesting to you, so they bring that content to you.
Thus, when thinking about SEO strategy, it is necessary to consider a social media strategy.
What’s direct traffic?
Unlike traffic from other websites, search engines, or social media, direct traffic is traffic that visitors enter directly by typing the URL of your site in a browser.
It is important that users not only find your site in search but also spend time on your site, take a close interest in your content, and re-enter your site. Direct traffic not only raises the page authority of your site in the eyes of Google but also creates opportunities for the user who finds you organically to become your customer.
SEO should actually ensure how long visitors stay on the site and look at other content. If a visitor finds your site by keyword and can’t find the content he or she needs on your site, that traffic won’t matter to you. Therefore, you need to think about your visitors and the information they are looking for, rather than attracting visitors.
The importance of SEO
SEO is important because people can find the information and sites you share on the Internet. Businesses pay special attention to attracting more customers to their products and services.
In the past, the success of SEO was measured by ranking on the first page of Google. However, if visitors can’t find what they’re looking for on your site, being in the front row and having a lot of traffic won’t matter to your business. Since you can’t gain a customer from this traffic, it is useless to rank in the top ranks according to that keyword.
In addition, you do not have to be one of the first 3 sites on the first page to be successful. Even if you earn less traffic in other ranks, people will still visit your site.
As a result, the main thing is not the quantity of traffic, but the quality.
What’s paid search engine marketing (SEM)?
Paid search engine marketing is based on pay-per-click (PPC). When someone searches, you pay the search engine for the ad text placed at the top or bottom of the search page. This will increase your website traffic and you can gain more customers.
To get to the top of Google search, you must first register with Google Adwords. There is no registration fee. You will then choose different keywords and pay Google each time the user clicks on your link. This is called PPC. Your ad will look different from organic search engines. The average cost of a paid search campaign can be less than $ 1 per click. But this price also depends on the keyword you choose.
Optimize Your Site to Search Engines
- Check the content of your website.
- Use the Keyword research tool to identify the keywords that make people find you.
- Think of new keywords to be found in the search.
- Create new content, update old content.
- Monitor the performance of your website.
- Check pages with good indicators.
- Investigate the possibilities to get links from similar websites.
- Track changes in traffic and your location in search engines.
SEO is what it was 10 years ago. It’s just that the tactics we use need to change over time. Whatever the case, keep in mind that the purpose of search engines is to provide the best sites to their users. If you make this goal the main goal of your strategy, no matter how much the algorithms change, your site will take its rightful place.